Vibrant Colors that Stand Out at Retail

HOW WE HELPED CRAFTHOUSE COCKTAILS WIN BY DOING WHAT OTHERS CAN’T OR WON’T

Crafthouse Cocktails produces classic, ready-to-serve cocktails using a variety of ingredients and spirits from some of the best distilleries around the world. They approached Great Northern in need of a package that can be produced with multiple graphic changes for their different cocktail offerings.

Crafthouse Cocktails also wanted the package to stand out on shelf with the help of bright, vibrant colors that would catch the eye of the end user. Finally, they requested a durable package that can withstand the rigors of supply chain be handled multiple times at retail.

The Solution

Design

High-quality graphics that are bright and vibrant

Coating

High-gloss coating for greater retail appeal

Production

Flexibility and efficiency allows for multiple versions to be ran

Durability

Thicker laminate substrate to protect the product

THE BOTTOM LINE

To create a durable package, our designers chose to use a thicker laminate substrate that would help prevent bulge and protect the product in shipping and at retail when it’s being handled multiple times. An engineered flap was used to enable the carton to erect easily when being filled. An opening feature was designed in the front of the box to allow for an easy pour.

High-quality graphics were printed onto the package using an offset printer with UV inks and coatings. Each package is covered in a bright, vibrant color that not only coincides with the tropical drink, but also stands out at retail. There are pictures on the sides that display how the end drink will look. Finally, there are multiple locations with tight register embossing to show the perceived value of the product.

How can we help you win?

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?