Objective:
- Develop an innovative new, pizza packaging solution that cuts cost and holds up throughout the supply chain
- Create high-end packaging that is easily accessible and does not slow down time to market
- Deliver cost savings
What We Did:
- Great Northern StrataGraph® is the source of a new pizza structure that outperforms competitors, is readily available and costs less
- We amped up consumer attraction with a box that is 10 points brighter than alternative material; printed text and graphics are brilliant
- Because the structure is created from our own pre-stocked material, we’ve reduced lead time from paper mills and thus time to market
- StrataGraph’s laminated structure is stronger, allowing for a reduction in caliper for lower costs
- We make it strong and sustainable; the StrataGraph® pizza box is strong enough to withstand the rigors of freezer conditions while containing 90% post-consumer waste
Results:
- Improved package printing
- Reduction in material by being able to use a thinner caliper equating to cost savings
- Improved speed to market through utilization of materials on hand
- Improved performance on the packaging line
