Objective
- Replace a generic folding carton inside a C-flute master with a high graphic retail ready solution
- Develop a cost-effective design and print run flexibility to handle multiple SKU’s
- Make the package more sustainable and still perform through the supply chain
What We Did
- Designed a one-piece, retail ready packaging structure using our .036 StrataGraph® laminated paperboard
- Performed successful ISTA and simulated testing
Results
- More retail presence on the shelf, less labor and waste during in-store stocking
- Customized color scheme now easily identified through the supply chain
- Structural change implemented allowed use of existing packaging equipment
- 50% reduction in space needed on the filling line with single component package
- Freight savings of 15% resulted from increasing finished cartons per pallet from 250 to 320
- 28% reduction in greenhouse gas emissions combined to improve packaging sustainability scorecard from 2.5 to 9.0
