Objective
- Create product packaging with a natural look that reinforces the wholesome ingredients
- Design something different in graphics and structure that will stand out on the shelf
- Produce eco-friendly packaging that will appeal to consumers
What We Did
- Gave them a natural kraft print surface without sacrificing high-quality graphics
- Developed a paperboard substrate that is made from 100% FSC-certified controlled wood sources
Results
- The product launch creates a new style of packaging in the all-natural pet foods category and totally differentiates their product on the shelf
- Consumers are attracted to a 100% recyclable package that can also be used by pets for foraging, shredding and tunneling
- Buyers and retailers are very excited about the new package and striking imagery, and are looking forward to extensions in the product line
