Weight Watchers Club Store Packaging

Objective

  • Develop a competitive product to Z-Flute for launch of well-known grocery brand into club stores
  • Reduce startup costs and run quantities to minimize risk
  • Meet flexibility and speed-to-market requirements of various club store chains

What We Did

  • Engineered a StrataGraph® board caliper to meet palletization specs, eliminating master cartons
  • Ran full scale production trials to test cartons on highly automated production equipment and in extreme temperature setting
  • Performed full pallet shipping tests to ensure packaging performance throughout the supply chain

Results

  • Club store packaging enhanced the shelf image with print quality and high-gloss coating
  • Machineability and strength performance exceeded expectations
  • Customer marketing and production personnel recommended StrataGraph for unit trays as well, to further product presentation upgrade
  • Opportunities have developed for other retail-ready business
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