Ways Digital Printing can add value to Retailers

4 Ways Digital Printing Can Add Value to Retailers

Retailers are always looking for new ways in which they can differentiate themselves from their competition and draw more shoppers to their store. Digital printing provides retailers with new opportunities to interact with shoppers, be that through retail customization, local and channel promotions, or market segmentation. The use of digital printing on packaging also offers opportunities for you to help retailers accomplish their goal in the following ways.

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Award Winning Packaging

Great Northern Oshkosh Wins Excellence Award for Packaging Design

The annual North American Paperboard Packaging Competition is a premier competition for carton manufacturers involved in the concept, design, print, performance, and shelf appeal of paperboard packaging. Every year the best paperboard package designs from across North America are submitted and judged by a jury of packaging professionals, industry experts and professors. This year marked the 78th year of competition and Great Northern Oshkosh is pleased to announce it has received an Excellence Award.

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Ways that Digital Print Can Add Value to your Brand

4 Ways Digital Printing Can Add Value to Your Brand

Standing out on a crowded shelf has never been more important, or more difficult. As competition increases, so must your brand’s ability to grab the shopper’s attention. Being able to stop the shopper at the shelf and convert them into a sale is made even more challenging by the depth of our shoppers’ omni-channel experience. With messaging coming from all different directions, how do you get YOUR brand noticed by the shopper and make them pay attention to your message? Digital printing is expanding the ways retail packaging can communicate your message to shoppers. Here are four ways digital printing can help your brand.

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sustainable packaging for products

Why Paper is a More Sustainable Packaging Solution than Plastic

Sustainable packaging has become increasingly important as consumers become more aware of its impact on the environment. According to a report done by GlobalWebIndex, 42% of U.S. and UK consumers say products that use sustainable materials are important when it comes to their daily purchases. Environmentally aware consumers are more willing to support companies that share the same concern as them.

The two most common types of packaging are made up of paper or plastic. These two combined for 56.4 (69%) of the 82.2 million tons of containers and packaging produced in 2018. Here is a comparison of both packaging life cycles from their beginning to their end use.

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food quality certification

Great Northern Oshkosh Earns Safe Quality Food Certification

Great Northern Oshkosh is pleased to announce its renewal of the Safe Quality Food (SQF) Certification. This certification validates that Great Northern has robust food safety control systems effectively implemented in their manufacturing process. SQF is recognized by retailers and food service providers around the world who require a rigorous, credible food safety management system.

When the general manager of Great Northern Oshkosh, Galen Killam, was asked what the significance of this achievement means, he said, “Achieving the renewal of our SQF certification shows our commitment to the time and effort required to provide our customer with a food safe folding carton.” Killam also mentioned, “We work hard all year to operate in a clean and safe manner and this recertification is the outcome of that work.”

To learn more about our packaging solutions, click here.

sustainable forestry certification

Great Northern Oshkosh Earns SFI Sourcing Label Certification

Great Northern Oshkosh is pleased to announce its renewal of the Sustainable Forestry Initiative (SFI) Sourcing Label Certification. This certification verifies that Great Northern Oshkosh’s products come from recycled content or from a certified forest and that all the fiber in our products are acquired from sources that are in compliance with state, provincial or federal laws.

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sku management for many products

Three Benefits of Targeted Packaging

The retail landscape is changing rapidly and a main contributor to this is customer preference. Since the COVID-19 pandemic, consumers are more willing to try new buying channels, brands, and product varieties than ever before. An advantage of this trend is that it offers new market opportunities and opens the door for new product variations.

However, this puts more pressure on brands to not only get their products to market faster, but also to make sure they stand out on a crowded shelf. Click on the link at the end of the article to access our Targeted Packaging to Meet Changing Market Needs Webinar for a more in-depth look at this trend.

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frozen food packaging at retail

What to Consider For Your Frozen and Refrigerated Package

When it comes to packaging for frozen and refrigerated products, there are different qualities that need to be taken into account compared to retail packaging. The most important aspect is preserving the quality of the product, and if a package is not strong enough to withstand freezer and refrigeration environments, you risk the product spoiling. You also need to have a package design that separates your brand from others in a crowded cooler. Here are a couple things you should take into consideration when choosing your frozen and refrigerated package supplier.

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shelf ready packaging for club stores

The Rise of Shelf-Ready Packaging

Shelf-ready packages are used on retail shelves more than ever. Retailers like shelf-ready packaging because it reduces labor costs. CPGs also benefit from this packaging solution because it helps brands stand out on shelf and the packaging displays the product the way it should be displayed, resulting in a better experience for the customer.

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beverage insights

4 Ways to Have Your Seasonal Beverage Breakthrough at Retail

Standing out in a crowded cooler inside the alcohol section of a store is getting tougher to do every year. It seems like every time you turn around there’s a new beverage with new flavors coming out, and seasonal beverages are no different. This is a result of people being more willing to try new flavors now more than ever before. So, in case you’re wondering “How can I get my brand noticed by the customer?”, here are four ways to do just that!

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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?