4 Ways to Have Your Seasonal Beverage Breakthrough at Retail

beverage insights

Standing out in a crowded cooler inside the alcohol section of a store is getting tougher to do every year. It seems like every time you turn around there’s a new beverage with new flavors coming out, and seasonal beverages are no different. This is a result of people being more willing to try new flavors now more than ever before. So, in case you’re wondering “How can I get my brand noticed by the customer?”, here are four ways to do just that!

Quality packaging design

The design of your package is more important than you may think. The package design is the first thing the customer sees when they’re in the store, and they already start forming opinions about your brand. Having a strong, structurally sound package conveys to the customer that the product inside is of high-quality.

Another important design feature is easy-to-carry handles. That makes carrying the package easier and more comfortable for the customer. Easy-open perforations is another nice design feature that allows for the customer to easily access the beverage inside with no hassle.

Print speed and variations

Digital print offers your brand multiple benefits when you’re trying to get it to market. Digitally printed packaging uses seamless, rapid image changeover because no plate changes are required, allowing for product variation that improves shelf presence. This not only allows for your seasonal beverage to get to the market faster, but it also gives the customer more options.

Another feature of digital print is having the flexibility to order quantities that meet YOUR specific needs. This means you can reduce inventories with low quantity runs, producing less waste and further decreasing set-up times.

SKU management

Seasonal beverages are just that…SEASONAL. Meaning they’re going to change throughout the year and require flexibility when being produced. SKU management gives your brand the flexibility to test the market with new seasonal beverages without having to order excess inventory.

If you know one of your beverages does better than others, you can order more packaging for that beverage, than you do for others. Another advantage of SKU management is having the ability to combine small and medium order quantities together so you can reach a lower price point per package.

Strong performance

Have you ever bought something and when you opened the box you see that it’s been damaged? You get upset because it looks NOTHING like the picture on the package. Making sure your beverage is protected every step of the way from the moment it’s packaged all the way to the customer first opening it, is critical when it comes to the customers experience with your brand.

High strength engineered paperboard specifically designed for beverage packaging will protect the product during shipping. However, just making sure it survives supply chain isn’t enough. You need to also make sure the package has enough structural integrity to withstand refrigerated environments as well.

How Digital Printing Can Benefit You

benefits of digital printing

Today, the retail landscape is changing faster than ever, making it tougher for brands to standout on the shelf. Being able to customize your package to your exact specifications is crucial, and that’s where digital printing can help! Unlike most traditional printing methods, digital printing provides brands with more benefits and features like customization, flexible quantities, quick turn arounds, and competitive pricing.

Customization
Digital printing can help your brand stand out by offering opportunities for seasonal promotions, theme marketing, localization, versioning, and market segmentation. This capability allows for unlimited demographic possibilities such as sports teams, events, universities, and much more!

Flexible quantities
Digital printing is ideal for brands that want to produce short to medium print quantities compared to other printing methods. This also allows for brands to reduce their inventories, producing less waste and decreasing set-up times.

Quick turns
Our new digital press requires no tooling or plate changes, so images and changeovers are efficient and cost-effective. There are also less steps involved in the printing process, which leads to the final package being delivered quicker.

Competitive prices
Since printing plates are not involved in the process, there is less investment involved in setting up every single job. Great Northern allows smaller orders to be combined to make a larger order to help you gain a lower price point.

For projects that require low quantity, high-quality graphics there is no reason not to use digital printing. For your next integrated campaign, direct marketing, or new product launch, use the dynamic capabilities of digital folding carton printing. Learn more about our digital printing capabilities below:
Digital Capabilities

5 Advantages of Bag-In-Box Packaging

advantages of bag in box packaging

The bag-in-box industry has been trending upwards the last few years, and it’s showing no sign of slowing down anytime soon. There are many advances in the beverage industry that are influencing this trend whether it’s new technologies in films, taps, or how the bags are made and filled. The BIB industry is here to stay. Here are five advantages to bag-in-box.

1. Better for the environment
Corrugate requires a lot less energy to produce than glass and the outer box and bag are recyclable. It is light weight also makes it easier to transport, so shipments leave less of a carbon footprint in the long run. Also, since BIB wine stays fresher longer, you are not as likely to waste half-finished bottles that have gone bad.

2. Save on transportation and storage costs
Bag-in-box is lighter and easier to transport than the traditional glass bottle which helps in lowering the carbon footprint. Not only are they lighter, but they also take up less space when they are being shipped and stored because they are packaged flat.

3. Extended product shelf life
BIB packaging preserves the quality of the wine better than a bottle does in multiple ways. First, the wine is fully protected by corrugate, meaning no light can come through. Also, the combination of a contracting bag and a tap system make it nearly impossible for oxygen to get in. This results in the color, aromas, and flavors of the wine staying intact.

4. User-friendly dispensing
One of the most beneficial features that BIB packaging offers to the consumer is its ease of dispensing the drink. The package has a perforated cut out where the nozzle comes out, so all you need to do is push it in or take it off and pull out the nozzle. No more do you need to look for a bottle opener or a knife to get that cork off the bottle.

5. Maximum facing for branding
BIB packaging allows companies the opportunity to differentiate their brand from competitors on the shelf in an efficient and creative manner. The entire package can be used for companies to tell their story and portray what they value to the customer without having to pay for any additional advertising.

Learn more about Bag-In-Box Packaging below.
Bag-In-Box Packaging Solutions

Great Northern StrataGraph Earns G7 Targeted Qualification

Great Northern StrataGraph is pleased to announce its requalification as a G7 Master Facility, along with a G7 Targeted designation for its off-set print press. This qualification verifies that Great Northern’s off-set press meets G7 targeted color specifications for grayscale colors, as well as primary and secondary colors (CMYK and RGB). Great Northern’s Twin Cities location is also a G7 Master Facility.

Read More…

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?