The retail landscape is changing rapidly and a main contributor to this is customer preference. Since the COVID-19 pandemic, consumers are more willing to try new buying channels, brands, and product varieties than ever before. An advantage of this trend is that it offers new market opportunities and opens the door for new product variations.
However, this puts more pressure on brands to not only get their products to market faster, but also to make sure they stand out on a crowded shelf. Click on the link at the end of the article to access our Targeted Packaging to Meet Changing Market Needs Webinar for a more in-depth look at this trend.
Quickly Respond to Opportunities in the Market
One advantage of the market changing rapidly and consumers being more willing to try new brands, is the increasing number of new opportunities available. According to Scott Imhoff, Technical Sales Expert at Great Northern Oshkosh, “Brands need to respond to these opportunities with targeted packaging that features a new product mix, adjusted messaging or emphasizing unique value statements.” Tailoring packages with seasonal or holiday messaging, promotions, limited time offerings or special editions can improve customer engagement with your brand.
Streamline Your Workflow and Get to Market Faster
With consumers being more willing to try new brands, the last thing you want is for your product to be out of stock, giving them a reason to shop for another brand. Take advantage of digital proofing/printing technologies to expedite the graphic approval and production process.
Seamless, rapid image changeover with no plate changes makes the digital workflow process faster and shorter. Compared to conventional printing, digital printing eliminates half the steps in the workflow which reduces the processing time by 75%, resulting in your product reaching the market faster.
Customize Your Packaging Orders
The ability to produce smaller quantities, especially for seasonal or regional promotions, as well as test marketing new products is critical in today’s marketplace. With targeted packaging you can customize your order quantity based off product demand and a price point that you want to reach.
Targeted packaging allows you to order package quantities according to demand so you can avoid carrying excess inventory and potential package obsolescence. Also, smaller orders that use the same carton size can be combined to make a larger order and gain a lower overall price point.
Learn more about the benefits of targeted packaging and to access the webinar below.