Great Northern Oshkosh Earns SFI Sourcing Label Certification

sustainable forestry certification

Great Northern Oshkosh is pleased to announce its renewal of the Sustainable Forestry Initiative (SFI) Sourcing Label Certification. This certification verifies that Great Northern Oshkosh’s products come from recycled content or from a certified forest and that all the fiber in our products are acquired from sources that are in compliance with state, provincial or federal laws.

Galen Killam, general manager at Great Northern Oshkosh commented, “The Great Northern Oshkosh team is pleased to have renewed our SFI certification for another five years. This certification is important to our customers that require SFI and shows our non-SFI customers our commitment to always producing a top quality and safe product.”

Killam added, “Having a sustainable product is important, so being able to earn the right to put the SFI Certified Sourcing Label on our product is critical to our customers and shows that Great Northern wants to do its part to support a sustainable future.”

Learn more about our packaging solutions.

Packaging Solutions

Three Benefits of Targeted Packaging

sku management for many products

The retail landscape is changing rapidly and a main contributor to this is customer preference. Since the COVID-19 pandemic, consumers are more willing to try new buying channels, brands, and product varieties than ever before. An advantage of this trend is that it offers new market opportunities and opens the door for new product variations.

However, this puts more pressure on brands to not only get their products to market faster, but also to make sure they stand out on a crowded shelf. Click on the link at the end of the article to access our Targeted Packaging to Meet Changing Market Needs Webinar for a more in-depth look at this trend.

Quickly Respond to Opportunities in the Market

One advantage of the market changing rapidly and consumers being more willing to try new brands, is the increasing number of new opportunities available. According to Scott Imhoff, Technical Sales Expert at Great Northern Oshkosh, “Brands need to respond to these opportunities with targeted packaging that features a new product mix, adjusted messaging or emphasizing unique value statements.” Tailoring packages with seasonal or holiday messaging, promotions, limited time offerings or special editions can improve customer engagement with your brand.

Streamline Your Workflow and Get to Market Faster

With consumers being more willing to try new brands, the last thing you want is for your product to be out of stock, giving them a reason to shop for another brand. Take advantage of digital proofing/printing technologies to expedite the graphic approval and production process.

Seamless, rapid image changeover with no plate changes makes the digital workflow process faster and shorter. Compared to conventional printing, digital printing eliminates half the steps in the workflow which reduces the processing time by 75%, resulting in your product reaching the market faster.

Customize Your Packaging Orders

The ability to produce smaller quantities, especially for seasonal or regional promotions, as well as test marketing new products is critical in today’s marketplace. With targeted packaging you can customize your order quantity based off product demand and a price point that you want to reach.

Targeted packaging allows you to order package quantities according to demand so you can avoid carrying excess inventory and potential package obsolescence. Also, smaller orders that use the same carton size can be combined to make a larger order and gain a lower overall price point.

Learn more about the benefits of targeted packaging and to access the webinar below.
Targeted Packaging

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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?