Shelf-ready packages are used on retail shelves more than ever. Retailers like shelf-ready packaging because it reduces labor costs. CPGs also benefit from this packaging solution because it helps brands stand out on shelf and the packaging displays the product the way it should be displayed, resulting in a better experience for the customer.
What is shelf-ready packaging?
Shelf-ready packaging refers to a product that is delivered to a retailer in optimized packaging for efficient stocking and sale. Great Northern’s StrataGraph® manufacturing process laminates a litho-quality, printed top sheet to a folding boxboard material that is engineered to meet your package strength requirements.
This flexible process delivers shelf-ready packaging that performs well throughout your supply chain with vivid, high-impact graphics for shopper engagement. Having easy-to-open perforation features on the package create a clean look at retail.
Why is shelf-ready packaging important?
The demand for shelf-ready packaging is increasing because big-box retailers want to reduce their operational costs. Shelf-ready packaging cuts down on labor by not having to stock, display, or dispose of leftover packaging. Chet Rutledge, former Director of Packaging Solutions, Private Brands for Walmart said, “Labor is Walmart’s No. 1 cost, so there are operational benefits to making the packaging easier to open and display,” according to John Kalkowski of Packaging Digest.
Benefits of shelf-ready packaging
Reducing labor cost is not the only benefit that shelf-ready packaging has to offer. Shelf-ready packaging can serve as free advertising space for your brand by utilizing every angle of the display to communicate your message to the customer.
Shelf-ready packaging is also designed to be stable, stackable, and easier to open, meaning your product will not look messy on the shelf and there is less of a chance of your product being damaged during the unboxing process. Finally, shelf-ready packaging is more compact, meaning you can fit more product onto one pallet, resulting in fewer deliveries and less warehousing space needed.