How Digital Printing Can Benefit You

benefits of digital printing

Today, the retail landscape is changing faster than ever, making it tougher for brands to standout on the shelf. Being able to customize your package to your exact specifications is crucial, and that’s where digital printing can help! Unlike most traditional printing methods, digital printing provides brands with more benefits and features like customization, flexible quantities, quick turn arounds, and competitive pricing.

Customization
Digital printing can help your brand stand out by offering opportunities for seasonal promotions, theme marketing, localization, versioning, and market segmentation. This capability allows for unlimited demographic possibilities such as sports teams, events, universities, and much more!

Flexible quantities
Digital printing is ideal for brands that want to produce short to medium print quantities compared to other printing methods. This also allows for brands to reduce their inventories, producing less waste and decreasing set-up times.

Quick turns
Our new digital press requires no tooling or plate changes, so images and changeovers are efficient and cost-effective. There are also less steps involved in the printing process, which leads to the final package being delivered quicker.

Competitive prices
Since printing plates are not involved in the process, there is less investment involved in setting up every single job. Great Northern allows smaller orders to be combined to make a larger order to help you gain a lower price point.

For projects that require low quantity, high-quality graphics there is no reason not to use digital printing. For your next integrated campaign, direct marketing, or new product launch, use the dynamic capabilities of digital folding carton printing. Learn more about our digital printing capabilities below:
Digital Capabilities

5 Advantages of Bag-In-Box Packaging

advantages of bag in box packaging

The bag-in-box industry has been trending upwards the last few years, and it’s showing no sign of slowing down anytime soon. There are many advances in the beverage industry that are influencing this trend whether it’s new technologies in films, taps, or how the bags are made and filled. The BIB industry is here to stay. Here are five advantages to bag-in-box.

1. Better for the environment
Corrugate requires a lot less energy to produce than glass and the outer box and bag are recyclable. It is light weight also makes it easier to transport, so shipments leave less of a carbon footprint in the long run. Also, since BIB wine stays fresher longer, you are not as likely to waste half-finished bottles that have gone bad.

2. Save on transportation and storage costs
Bag-in-box is lighter and easier to transport than the traditional glass bottle which helps in lowering the carbon footprint. Not only are they lighter, but they also take up less space when they are being shipped and stored because they are packaged flat.

3. Extended product shelf life
BIB packaging preserves the quality of the wine better than a bottle does in multiple ways. First, the wine is fully protected by corrugate, meaning no light can come through. Also, the combination of a contracting bag and a tap system make it nearly impossible for oxygen to get in. This results in the color, aromas, and flavors of the wine staying intact.

4. User-friendly dispensing
One of the most beneficial features that BIB packaging offers to the consumer is its ease of dispensing the drink. The package has a perforated cut out where the nozzle comes out, so all you need to do is push it in or take it off and pull out the nozzle. No more do you need to look for a bottle opener or a knife to get that cork off the bottle.

5. Maximum facing for branding
BIB packaging allows companies the opportunity to differentiate their brand from competitors on the shelf in an efficient and creative manner. The entire package can be used for companies to tell their story and portray what they value to the customer without having to pay for any additional advertising.

Learn more about Bag-In-Box Packaging below.
Bag-In-Box Packaging Solutions

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?